Hi, I’m Mehedi H Masum, a certified Web Analyst and Web Designer with expertise in GA4, GTM, and Server-Side Tracking. I help businesses optimize their analytics and create impactful designs. Let’s work together to elevate your digital presence!
This project involved setting up advanced server-side tracking for a Shopify eCommerce website to enhance data accuracy and ensure first-party data compliance. The primary goal was to implement Google Analytics 4 (GA4) server-side tracking using Stape server, enabling precise measurement of user interactions, events, and conversions across the customer journey.
Objectives:
Implement GA4 server-side tracking for a Shopify store using a Stape server.
Configure a custom domain for the Stape server to leverage first-party cookies and improve data accuracy.
Track essential eCommerce events, such as View Content, Add to Cart, Begin Checkout, and Purchase, ensuring compliance with GA4’s Enhanced Ecommerce framework.
Maintain robust data security and privacy while adhering to GDPR and other regulatory guidelines.
Key Deliverables:
Stape Server Setup:
Configured Stape server with a custom domain to ensure seamless server-side data processing.
Google Tag Manager (GTM) Server-Side Container:
Created and deployed server-side tags in GTM to process and forward event data to GA4.
Enhanced Ecommerce Tracking:
Implemented and tested GA4’s recommended eCommerce events to track user behavior across the Shopify store.
Debugging and Testing:
Conducted thorough testing using GA4 DebugView and GTM preview mode to validate event tracking.
Improved Data Accuracy:
Reduced data loss due to ad blockers and ITP (Intelligent Tracking Prevention) by leveraging server-side tracking.
Technologies and Tools Used:
GA4 (Google Analytics 4)
GTM (Google Tag Manager)
Stape Server
Shopify API
Outcome:
This setup empowered the Shopify store to achieve enhanced data accuracy and maintain robust user privacy. The server-side tracking implementation allowed the business to optimize its marketing campaigns and make data-driven decisions with confidence.
Google Analytics 4 Tags Setup in Tag Manager
GA4 Base Tag Configuration with Server Side Tagging url
Google Analytics 4 purchase events parameters
Triggers in Google Tag Manager
Variables for GA4 ecommerce tracking in Tag Manager
Google Analytics 4 Configuration in Tag Manager Server Side Container
Tag Manager and DataLayer setup in Shopify using Checkout Extensliblity(Customer Events)
Cloud Server Configuration with Stape Server
Custom Tagging Server URLs Configuration
Custom Tagging Server URLs DNS record configuration
GTM Server Container debug mode for Realtime data check
